BBL (broad band light) and IPL (intense pulsed light) are essentially the same technology, also nicknamed the "photofacial." These treatments use different wavelengths of light energy to target and reduce browns and reds in the skin, reducing uneven pigmentation and redness from sun exposure or rosacea. Unfortunately, uneven pigmentation and redness (not wrinkles) are the first things that make most faces look old.
This treatment is one of the most popular treatments in the country because: #1 it's effective! #2 minimal downtime! #3 less expensive than most people expect. For these reasons, many people make a photofacial a part of their yearly routine to keep their skin looking even and youthful.